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Jan
12th
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SM2 is Marketing 2.0

Found an interesting online service and tool for social media professionals:

http://sm2.techrigy.com/

What does it do?

  • Real-time monitoring of data by searching through millions of blogs, tweets, wikis.
  • Sentiment analysis…in their own words ‘Using natural-language processing and Bayesian analysis, SM2 discovers
    exactly the sentiments around each discussion and aggregates these to
    provide a top-level view of social media’
  • Discussion clustering…monitoring and analysis of discussions that goes on out there, especially about your products, so you know what everyone is talking about….

Isn’t this what marketing is all about? listening to your customers?